The work you do today

should matter 100 years from now

 Our Philosophy

Maybe you like the idea of scaling fast, selling big, and moving on. If so, we’re not your people.
We don’t do “slightly better mousetraps” or “growth for growth’s sake” companies. Because in the long run, they don’t actually matter.

The world doesn’t need more rich people.
It needs people who build things that matter.

We personally founded, built, and sold companies that didn’t matter. We made great money, but failed to make a lasting impact.

So we started investing. We took a traditional, institutional investing approach: discovering talented founders with transformational products, backing companies with clear financial and technological advantages, and bringing on best-in-class consultancies and agencies to boost growth.

The result? No better than the industry average of a one in 10 hit rate. Which, let’s be honest, is terrible. And that got us wondering: Why is the way that most institutional investors work so consistently unsuccessful?

You guys talk a big game.
What makes you different?

It’s simple. We want to deeply understand why you do what you do, and see what about that makes your customers love you. We call this your Clearly Defined Reason for Being.

It’s so important that we use $250K of our personal resources to help you run a real market test to measure the strength of your relationship with your customers.

$250k, huh?
What’s The catch?

There isn’t one. At the end of the market test, you’ll have a data-driven system to sustainably grow your company for decades. This comes at our expense as part of our due diligence, and remains yours whether or not we choose to invest.

You guys are silly.
Why would you pay for that?

Because in order to build companies that matter 100 years from now, we need to know how a founder thinks, how her company works, and how her customers behave.

Without that knowledge, it’s not investing. It’s guessing.